THE NORMATIVE DESIGN MANIFESTO, 2016
3.18 x 2.46 m; chinkat, embroidery thread

NORMATIVE DESIGN is a manifesto inspired by the fashion industry. Machine embroidery symbolizes the new normativity that is needed to create a better, more honest and durable environment. Reflections on this manifesto from within the industry – ranging from students, teachers and consumers from England to Hong Kong – are hand embroidered around the manifesto. It is a textual manifestation and reflection on how it feels to work within a backward and hypocrite industry.